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Jay-Z’s Low Ticket Prices On The ‘4:44’ Tour Helped Make It His Highest Grossing Yet

Jay-Z

Many people speculated that Jay-Z’s 4:44 Tour was a bust after reports came out of tickets selling for as low as $6 in certain cities, but that doesn’t actually seem to be the case. Live Nation told Billboard that the 4:44 tour sales numbers aren’t just doing better than the low ticket prices suggest  they’re actually the highest numbers of his storied career.

The Billboard report states that sales are already up over 21% from his 2013 Magna Carta Tour, which may be a reflection of how highly regarded the introspective 4:44 is compared to Jay-Z’s Magna Carta Holy Grail album. Even the low-priced tickets on sites like Stubhub have an explanation that speaks to Jay-Z and Live Nation’s forward-thinking ethos: Front row and VIP tickets were priced high to maintain market value, while upper deck prices were set low in a bid to combat scalpers.

Jay-Z is also holding a set number of tickets to sell day-of for his tour with Vic Mensa, which further hinders scalpers. It’s no secret Jay-Z is no fan of bootlegging. His unique album release strategies (for Watch The Throne, Magna Carta, and 4:44) serve in part to make sure he gets as much profit as he can. Ditto the low-priced tickets. So for now, whispers that Jay-Z is losing his relevance and ability to appeal to a broad market are way off. And if you’re at the lower end of the market and want to grab a ticket, it’s easier than ever for you to do so.

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